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10/10/2007
WOSO Announces 30th Anniversary Advertising Campaign
New Campaign to Launch with $100,000 Spent in Print and Outdoor Media
October 8, 2007 (San Juan, Puerto Rico) –WOSO Radio 1030AM, Puerto Rico`s only English language commercial radio station, announced a new integrated island-wide advertising campaign aimed at engaging listeners and advertisers with the station`s unique combination of business, local and international news, entertainment and sports programming. The $100,000 campaign, called the "30 Years of News You Can Trust," launched October 3 and is targeted toward educated, affluent, bilingual, professionals who make up the station`s listening audience. The advertising campaign also includes the rebranding of the station`s logo to include El Oso (The Bear), as the station is often referred to in Spanish, and marks the one-year anniversary of the popular local show "Sherman & Mariano in the AM."
"WOSO Radio is one of the most vital radio stations for businesses trying to target Puerto Rico`s elite business leaders," said WOSO Radio 1030AM President Sherman Wildman. "As we celebrate our 30th anniversary and as advertising agencies set their advertising budgets for 2008, this is the perfect time to remind people of WOSO`s exclusive position in the marketplace."
The campaign will feature print advertising in some of Puerto Rico`s most popular news media as well as outdoor locations concentrated in Hato Rey and Santurce`s upscale neighborhoods. Additionally, plasma TV advertising will appear at Guaynabo’s Centro de Bellas Artes and near San Patricio Mall.
WOSO Radio 1030AM will also run a special promotion thanking the station’s long-term advertisers, among them Puerto Rico`s leading banking, automotive, insurance, finance, restaurants, telecommunications, real estate and hospitality businesses.
The new campaign demonstrates how WOSO Radio 1030AM is the sophisticated news-talk radio choice for upscale decision makers and highlights the station’s blend of original local programming complemented with financial information from the Wall Street Journal, Dow Jones Reports, CBS, ABC, NPR, play-by-play sports coverage of NFL, NBA, MLB, and the US Open, as well as programs and radio capsules such as, "Live From the Banker’s Club," "Bob Costas," "Saturday Night Live," "Celebrity Crime Club" and "Movie Trivia Quiz."
"At Radio WOSO, we offer a variety of radio programming that is unprecedented in Puerto Rico and the United States. For baseball, football and basketball fanatics we even have play by play transmission of the professional league games," said Wildman. "No other station in or outside of this market blends the diverse programming we do."
About WOSO Radio 1030AM
WOSO Radio 1030AM, a privately held company, is Puerto Rico`s only all English commercial radio station. WOSO is the only radio station in North America and the Caribbean to carry business, news, sports and entertainment programming from CBS, ABC and NPR, as well as local programming that appeals to an elite, highly educated, executive and business orientated bilingual audience. Radio WOSO is based in San Juan, Puerto Rico and began operations in 1977. Visit us online at www.woso.com.
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