At the age of 11 the last thing on Bruce Williams' mind was becoming the most listened to nighttime talk show host in the nation. For an eleven year old, his sights were higher, cashing in on the toy shortage at the tail end of World War II. Melting down lead pipes in the coal furnace in the basement, he cast toy soldiers, painted them and started his first of many enterprises. Since those days of selling toys, Bruce Williams has been a businessman first and foremost, dabbling in just about anything imaginable. Currently, a few of his enterprises consist of retail flower shops, two and a half dozen floral concessions in hospitals, a barber shop, and three night clubs.

In 1981, NBC entertained the idea of a national nightly package of advice-oriented talk shows, and after a long selection process, they settled on Bruce and Sally Jessie Raphael. Bruce handling the more financially oriented issues, and Sally the sex and wine.

Bruce now resides in Tampa, Florida. With rearing five children under his belt, Mattew, Mark, Robbins, Kelly and Michael, Bruce can relax if he chooses to do so, but just like yesterday, today and tomorrow, he'll do what he does best---hustle. When he chooses to relax, it will be either in the Gulf of Mexico on his boat, or over the Gulf of Mexico in his plane.